Warnings that You Are Dealing with a Bad Digital Agency
misleading ads.
When the site doesn’t perform well, they will send you false audits and emails stating reasons for bad performance. They will make promises to rectify mistakes and get back on track. Some digital agencies also use useless keywords for high rankings. All they do is make false claims.
They always talk about them and not you
Like everything else, there are also both good and bad digital agencies. While handing over the marketing of your business to any company, you need to be extremely careful. Such companies care more about their own requirements than that of their clients’. These companies are not easy to spot. If you are dealing with one, most of the times it is too late when you understand that it isn’t good for business.
Therefore, be cautious while selecting a digital marketing company for your business. If the one you choose is good, your brand will reach more number of audience and the business will generate better revenue. However, if it is the wrong company, it won’t help your business at all. Furthermore, it might also result in a big loss for your company.
To avoid making a wrong decision, you need to carefully look at the digital agency’s track record, portfolio, reviews etc. This way, you won’t fall in the trap of bad agencies. Therefore, do not be in a hurry while hiring a digital marketing company. Analyze the pros and cons of every company before going ahead.
Now let’s look at some warning signs that show that the agency you are dealing with might be the wrong one:
They make claims that seem too high
Huge claims are the most common signs for a bad digital agency. Such companies will make promises to make your website reach top rankings in a small amount of time. They will not talk about any solid strategy about traffic, leads, etc. Such companies often have trp clients with
Bad digital agencies don’t focus on your company and its results. They always talk about the things that they did correctly from their side. This diverts the clients from the actual problem and they don’t get to know what went wrong. Transparency is not in their ethics. They only showcase the good to keep the clients interested.
There are many digital agencies that shy away from talking about their methods and strategies and avoid the topic by saying that they don’t want to share their “secret”. However, there is no secret in digital marketing. All it needs is hard work and persistence. So if you don’t see any result, and the agency doesn’t give any good reason, it means that you are trapped.
They act like sellers instead of partners
Digital marketing agencies are more like partners than vendors. The crook once will however act like they are sellers. Without caring about your sentiments, these agencies will send regular bills in order to get paid on time.
You should get rid of such agencies and hire those who are willing to all extents for the betterment of your business. They will act more like partners and work with you on better strategies for the future.
They want complete control on logins and data
Bad digital agencies often say that they can handle accounts better and ask for full control on logins and other important data. It’s a trap. You need to be extremely careful, because once they have the data, your business will be in their hands. You might not even be able to get rid of them easily.
If you encounter such circumstances, it might even lead to legal problems and filing of court cases. Make sure you trust the agency enough before hiring one. Do not hand over sensitive information unless you are completely sure about the company.
Not enough testimonials
If you are dealing with the wrong type of digital agency, it will not share information about its past clients and lack testimonials to prove its authenticity. It also shares false information. To overcome this situation, you should make sure to ask for project details and also call the companies that it claims to have worked with.
If the agency does not have reviews or testimonials, it is probably not the one to go far. When they claim that they have worked for other companies, you should ask them for contact details and get in touch with those companies.
