Monday 6 January 2020

Warnings that You Are Dealing with a Bad Digital Agency.



Warnings that You Are Dealing with a Bad Digital Agency


misleading ads.


When the site doesn’t perform well, they will send you false audits and emails stating reasons for bad performance. They will make promises to rectify mistakes and get back on track. Some digital agencies also use useless keywords for high rankings. All they do is make false claims.




They always talk about them and not you

Like everything else, there are also both good and bad digital agencies. While handing over the marketing of your business to any company, you need to be extremely careful. Such companies care more about their own requirements than that of their clients’. These companies are not easy to spot. If you are dealing with one, most of the times it is too late when you understand that it isn’t good for business.


Therefore, be cautious while selecting a digital marketing company for your business. If the one you choose is good, your brand will reach more number of audience and the business will generate better revenue. However, if it is the wrong company, it won’t help your business at all. Furthermore, it might also result in a big loss for your company.


To avoid making a wrong decision, you need to carefully look at the digital agency’s track record, portfolio, reviews etc. This way, you won’t fall in the trap of bad agencies. Therefore, do not be in a hurry while hiring a digital marketing company. Analyze the pros and cons of every company before going ahead.


Now let’s look at some warning signs that show that the agency you are dealing with might be the wrong one:



They make claims that seem too high


Huge claims are the most common signs for a bad digital agency. Such companies will make promises to make your website reach top rankings in a small amount of time. They will not talk about any solid strategy about traffic, leads, etc. Such companies often have trp clients with

Bad digital agencies don’t focus on your company and its results. They always talk about the things that they did correctly from their side. This diverts the clients from the actual problem and they don’t get to know what went wrong. Transparency is not in their ethics. They only showcase the good to keep the clients interested.


There are many digital agencies that shy away from talking about their methods and strategies and avoid the topic by saying that they don’t want to share their “secret”. However, there is no secret in digital marketing. All it needs is hard work and persistence. So if you don’t see any result, and the agency doesn’t give any good reason, it means that you are trapped.



They act like sellers instead of partners


Digital marketing agencies are more like partners than vendors. The crook once will however act like they are sellers. Without caring about your sentiments, these agencies will send regular bills in order to get paid on time.


You should get rid of such agencies and hire those who are willing to all extents for the betterment of your business. They will act more like partners and work with you on better strategies for the future.



They want complete control on logins and data


Bad digital agencies often say that they can handle accounts better and ask for full control on logins and other important data. It’s a trap. You need to be extremely careful, because once they have the data, your business will be in their hands. You might not even be able to get rid of them easily.



If you encounter such circumstances, it might even lead to legal problems and filing of court cases. Make sure you trust the agency enough before hiring one. Do not hand over sensitive information unless you are completely sure about the company.



Not enough testimonials


If you are dealing with the wrong type of digital agency, it will not share information about its past clients and lack testimonials to prove its authenticity. It also shares false information. To overcome this situation, you should make sure to ask for project details and also call the companies that it claims to have worked with.


If the agency does not have reviews or testimonials, it is probably not the one to go far. When they claim that they have worked for other companies, you should ask them for contact details and get in touch with those companies.

Friday 3 January 2020

The Fastest Growing Crime in India:

Rape












In India, rape is the fourth most common crime against women. And this is only based on the cases reported by people. 98% of the cases aren’t even reported. You can easily figure out the hideousness of the situation from these facts. Therefore, Justice J S Verma has aptly stressed on the need for stricter laws against rapists so that they are given suitable punishments for these terrible crimes. However, only the implementation of such laws will not be enough. The thought process of the people also needs to be changed. One of the best ways to do this is a huge education campaign led by the government. The aim of this campaign should be to bring about a great transformation in what people think about women and girls, and how they behave with them.









In the last forty years, the number of rapes in India has increased by 875%. It has become harder to find a girl who has not been harassed some time in her life. A survey was conducted last month in Delhi, and it was found that 92% of men knew someone who had harassed or sexually assaulted a woman. That is why many men believe that the solution to this problem is that girls should start wearing overcoats.





People have overcome terrible problems in the past with the help of education and awareness campaigns. Some of those problems even seemed impossible to be solved at that time. HIV rates were reduced all over the world with the help of educational drives. When domestic violence was at a high in India, the Bell Bajao campaign helped in making people aware and overcoming that problem as well. After getting rid of such huge issues, it is now time to use the rage burning inside people and save the women of this country.









After the terrible Delhi gang rape case, Avaaz had proposed a four-point plan for the government to avoid such cases in the future. Firstly, the government would need to spend a good amount of money for a public education campaign. This included ₹50 for each Indian citizen. And this expenditure could be covered with the help of partnerships with private media.











The second point of the plan included the investment of time. This education campaign should have been gone for at least four years, and later made permanent in schools.





Thirdly, the government should have used the reach of movies and sports celebrities and other popular personalities and also got their smartest people working on the project. And after having established this campaign, suitable measures should have been taken to reduce sexual assaults.






So the first thing that was suggested was to get people educated and only after it was properly established, it would have been effective to take measures against the sexual assaults. And this kind of campaign on such a large scale can be run only by the government.












Despite amendments in laws, the brutal rape cases have not changed at all. It is not human nature to be violent. Such attitudes have been shaped through the years, by the patriarchal society. It has led men to believe that they are superior to women and have the right to do anything they want with them. Women have been objectified since the dawn of entertainment, fashion and even sports industries. Moreover, the caste system still comes into play in this situation. Higher caste men are still brutally raping low caste women. Everywhere, women are treated as objects of pleasure without any thoughts or existence of their own.




Therefore, if we want to stop climbing the charts in the cases of sexual assaults, the only solution is to change our mindset. No matter how much we develop, as long as the thinking of people remains the same, we cannot expect any real change in this scenario.