India is an incredibly diverse country. With a population of over 1.3 billion, it is obviously a difficult task for politicians to get their message to every Indian citizen. From the citizens’ point of view, it is extremely important for them to know the political candidates’ ideas. This will help the voters in making informed decisions, rather than just following the crowd.
Thanks to today’s digital world, technology is a blessing that can affect the political scenario of India. The 2014 general elections are a proof of this. BJP used the latest technological trends geniusly. They connected to the voters through various social media platforms, especially Twitter. Technology had a huge hand in the party’s campaign and eventual victory. The fact that Prime Minister Narendra Modi is one of the most followed politicians shows the importance of digital trends in politics as well.
Here are a few ways in which politicians can reach people with the help of technology:
New limitations had been brought on television ads, billboard sizes and posters during the 2004 elections. That is when the politicians realized the scope of mobile and Internet. Messages were recorded and broadcasted to reach over 70 million people.
You can also broadcast sms or whatsapp messages so that those who cannot watch television can also get to know about new ideas from upcoming candidates to improve the nation. This will drastically increase your following and get you one step closer to bringing necessary changes in today’s political scenario.
Creating a new website can be a big step forward for a politician. There are many digital marketing companies that can help in building a professional website and also provide basic marketing services to make it popular.
You can display your ideologies, works, future strategies and much more on the website. It will also help in getting plus points for your efforts in reaching out and spreading awareness using every resource available. The site will also help people in reaching out to you if they need your help.
An Interactive Voice Response is a technology that interacts with customers and clients, gathers information and routes them to appropriate recipients. This technology was first used by BJP and has proved very fruitful for them.
As a politician, if you use IVR, you can interact with more and more people. You can provide the information needed by the caller by recording answers to frequently asked questions. And if the caller’s requirements are unique, the IVR technology will direct it to someone in your party who can answer his/her questions.
This technology will help you in conducting surveys with automated or hosted calls. The receivers will just have to press a few keys and their responses will be recorded.
With real-time surveys, you will be able to learn about the conditions in the most remote areas of India. You can then work towards the betterment of the citizens and also increase your reach.
There have been many instances of the leading party making complete use of the latest technologies. That is one of the major reasons for its success. So go ahead and use these technological blessings for the nation and for yourself.
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